Статьи рубрики: English site

Decreasing of consumer activity during financial crisis makes the majority of retailers reduce prices for perfumery and cosmetic products. Many consider it as an effective way not just to increase total revenues, but to maximize profits as well. However, real benefits are obtained by those retailers only, who could get two times sales increase as [...]

From the beginning of nineties the Russian perfumery-cosmetic market showed one of the highest rates of growth in Europe and the world as a whole. To the middle of  2000s rates have decreased to 10-15 %, however continued to grow. During the period 2007-2008 the market has grown on 7,9 % and has reached 9,3 [...]